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Community Advertising Services (CAS) is the common framework for all of SCS's online advertising applications. The CAS framework supports subsystems for classified ad order entry, classified search, display ad reservations, display ad production and monitoring of edition production.

CAS modules include:

Community Display ad Services™ (CDS) - online ad inquiry and production management

Community Classified Services™ (CCS) - online classified order entry

Community Classified Search Services™ (CCSS) - online classified search

ReserveAdBoss™ (ReserveAdBoss) - online reservation of premium display ad positions

EditionAdBoss™ (EditionAdBoss) - online view of the status of an edition during production

Community Advertising Services (CAS) is a web-based, server-centric framework that enables publishers to provide online self-service advertising services to the community. CAS isn't the services themselves but the e-commerce framework into which the services become components. It's like a plug strip powering a collection of appliances. It provides a number of common functions necessary for web-based applications.

• The CAS menu system
• Security and user maintenance
• Control of style sheets, web page layouts and design
• Control and management of page content
• Web session management
• A portal via external web access to several SCS applications

We sometimes refer to these functions as "plumbing."

CAS makes it possible for publishers to control the web-based presentation of their services and to maintain aspects like single login access, security, navigation and integration, even as individual modules are developed and enhanced in the future.

Within the CAS framework, advertising modules can be presented with the same look and feel as the rest of the publication's web site. Each newspaper can customize the appearance, packaging, and display information for each individual CAS module. These services can support whatever media (print, web, etc.) the publisher wishes to offer.

More technical details about CAS.

Click here to contact SCS for additional product information.

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