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a FreshCopy - September, 2008

FreshNews

---The Albany Herald, southwest Georgia's leading news source has selected the Scoop editorial system from SCS to replace its legacy system. Interestingly, this legacy system also came from SCS. The paper has been a longtime, loyal user of Edit-8000 as well as many other SCS products.

--- The Los Angeles (CA) Sing Tao daily is live with the SCS Classified System. Los Angeles Sing Tao is the fourth daily of the Sing Tao group to go live with the SCS Classified System. San Francisco, Toronto and Vancouver are all using SCS's AdMAX to take classified ads and paginate the classified pages.

Special pagination algorithms were developed by SCS to accommodate the horizontal pagination methodology used by most Chinese-language newspapers.

--- Read more about these and other installations at our support site.


FreshThoughts

---SCS President Richard Cichelli says,

The marketing consultant I recently hired said we need to do a better job of marketing. (Really?) He says we need to make sure the industry knows how innovative we are. He wants us to initiate a large marketing campaign. We should be redoing our web site and even consider changing our name. In order to project our previously hidden innovative nature he suggests 1) spending lots more on marketing, 2) paying for it by cutting development projects and staff, and 3) aligning behind Microsoft. There is something unholy about those who specialize in marketing. I have a different idea. My new plan is ... Read more here.

---Send us your feedback about this or any other issue facing newspapers today. We'll print/post the best of them.


FreshFeatures

---Advertising sales opportunities can be fleeting. Our new AdBoss Suite of applications that complement Layout-8000 can help you capture those moments to generate new sales revenue. Conceptually, the AdBoss Suite is about knowing what advertising resources you have available when you need to know - when you can still use the information to sell more ads. Read more here.

--- Community Advertising Services (CAS) is a web-based, server-centric framework that enables publishers to provide online self-service advertising services to the community. CAS isn't the services themselves but the e-commerce framework into which the services become components. Read more here.

---Next month we'll start a series that tells you more about the AdBoss Suite and CAS, a few modules per month.


FreshSupport

---The SCS support staff is renowned for its abilities to solve just about any issue - even when it's not SCS software that is ultimately the problem. Sometimes, the diagnostic work is "over the top" and even humorous. Read an example here.


FreshEvents

---The next SCS User Group Meeting will be held in the Spring of 2009 at Bear Creek Lodge in Macungie, PA. We'll post information on the Events page as plans firm up.


 
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