ReserveAdBoss

ReserveAdBoss™ takes the guesswork out of selling premium ad positions. It manages premium position availability so that you know what's available in future editions.

ReserveAdBoss (RAB) provides the sales staff with a visual representation of premium ad position inventory. An authorized user can view the premium pages in the form of a graphical page representation. Specific publications, premium pages, by zones, dates, or date spans are a few ways to view and filter the available inventory.

RAB can be accessed from any device capable of running a Web browser, including a PC or Mac and also a tablet or smart phone. Whether in the field or in the office, sales staff can use RAB to guide advertisers to open run dates.

RAB can also be used by advertisers to select their own run dates based on available inventory. Using a special login, advertisers can view what positions have been sold without seeing to whom they are sold.

Advertising departments can verify available premium positions and guarantee placement.

Facts about ReserveAdBoss

  • Over 80 sales people at three sites have access to and use RAB nearly every day. They sell premium space in 5 zoned editions of the Star-Ledger.
  • Another 70 people from customer service to IT are authorized users.
  • Advertisers do not yet have self-service access to RAB.
  • The Star-Ledger did not hire any new sales staff to support this new way of selling premium space in zones.
"SCS provided agile support for the Star-Ledger's evolving business plans... I'd suggest a change and, typically, two days later I'd have it."
John Margotti
Manager of Production Systems, Newark Star-Ledger