Automated advertising dummying
There is a reason why nearly every other newspaper vendor claims to have a Layout-8000™ interface. And, not surprisingly, when some say they also do ad dummying, they nearly always compare their offering to Layout-8000.
Layout-8000 is the original, industry-standard automated newspaper advertising dummying system. This design tool helps your layout staff satisfy advertiser requests while quickly producing error-free, well-engineered and profitable editions. It provides the middleware between advertising management front-end systems and production and pagination back-end systems.
Layout-8000 supports automatic, semi-automatic and manual design of advertising layouts. Layout-8000 handles complex position requirements, including group (i.e., desk), section, page and zone requests, competing advertisers and many more. It supports numerous page styles.
Layout-8000 remembers the advertiser position preferences that designers know. Through this and sophisticated machine learning, Layout-8000 gets ever smarter, supporting the systemic automation that is especially important in corporate design centers.
Layout-8000's user interface supports wide screens and dual screens. It has a user-customizable ad list that can be searched, sorted, filtered, color-coded, rearranged and exported to spreadsheets. Click on an ad in the list and drag and drop it onto a page. Or let Layout-8000 use its knowledge base and artificial intelligence-based dummying algorithms to do the task automatically. It's just that easy.
Color coded thumbnails identify important position information. Multiple zones can be viewed and worked on simultaneously. Designers can even work on multiple editions at the same time.
Layout-8000's dummies are drawn as PDF's. These are highly configurable to meet the needs of any individual or department involved in the design and production of the newspaper.
Layout-8000 can run on a single workstation or on large data center servers. It comes with high-availability technology that assures that this mission critical application runs 24/7/365. Remote monitoring by SCS is also available.
Layout-8000 comes integrated with StandbyAdBoss. Use it to gain additional revenue by selling, tracking and filling remnant ad space. In addition, the optional ColorAdBoss plug-in optimizes the color availability of a newspaper's press impositions.
ReserveAdBoss manages the tracking and sale of premium ad space. Through RAB's web interface, sales reps and advertisers can access the inventory anywhere and at anytime and guarantee a preferred position.
Layout-8000 integrates seamlessly with AdMAX for retail and classified ad order entry, scheduling and accounting, SCS/ClassPag for classified pagination and SCS/Track for production workflow management.
Every viable front-end newspaper vendor has interfaces to Layout-8000. (If yours doesn't, SCS can fix that.) Live data feeds from multiple front-ends are supported. You can also choose interfaces to virtually every pagination tool from InDesign, QuarkXPress and Scribus to CCI Europe, Unisys, etc.
Layout-8000 comes with SCS's busy work reduction technology. It helps sites automate the many different workflow tasks associated with integrating disparate systems, managing data and sharing designs.
SCS provides world-class support for Layout-8000 (as well as with our many other applications). New releases with significant enhancements are provided regularly through agile incremental development practices.
Join Gannett, Tribune, Advance, Lee Enterprises, Sandusky and many others in the Layout-8000 community.