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Business Customers needed a mix of media for best results - but print in the center seems to ring the cash registers best

2/6/2018

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By Gary MeoSenior Vice President and Sales Director, Newspaper Media
Nielsen Scarborough

"Given the rapid rise of digital advertising, why is it that printed advertisements continue to fill our newspapers and mailboxes — not only during the holiday season but all through the year?

Because retailers know printed advertising drives sales."

Read the entire article.

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  • Home
  • About SCS
    • Our Story
    • About the Owners
    • Management Team
    • Our Customers
    • Visiting SCS
    • Internships
    • Contact us
    • Privacy policy
  • Products
    • Advertising Modules >
      • Community Advertising System
      • Layout-8000 dummying
      • AdMAX account and ad order entry
      • SCS/Track production workflow
      • ReserveAdBoss premium position selector
      • PaperCheckAdBoss automatic paper checking
      • SCS/ClassPag classified pagination
    • Newsroom solutions >
      • SCOOP Newsroom Solutions
    • Digital Assets Software >
      • FotoStation
      • Index Manager
      • Connect
      • FotoWeb
    • Color Workflow
    • Private Cloud Details
    • Managed Services
  • Support
    • SCS support site
    • Teamviewer download
    • Product release notes
  • Articles Blog
  • President's Blog