What can we do together to change this picture?

"On which side would your news organization fall if the industry were divided into two camps–those who are genuinely laying the groundwork for a long-term business, and those who are making short-term decisions to maintain as much of the profit print provided for as long as it might last?

How a company treats its customers is the biggest indication, and much has been written about how engagement and transparency are not only essential to today’s journalism, but running any kind of sustainable business, for that matter.

Yet an increasing part of newspapers’ business model-in-transition is based on deceiving customers."

Read the rest of the article.

http://www.editorandpublisher.com/columns/industry-insight-a-news-industry-in-transition-fails-the-transparency-test/