Community Advertising System for Newspapers

Community Advertising System

A complete managed service advertising and production solution, for one low monthly price

CAS Fits Your Needs

Retail and classified order entry, accounts receivable, display ad dummying, classified pagination, ad production management and news pagination management for QuarkXpressTM, Adobe InDesign® and free Scribus, plus numerous add-on modules including ones supporting web-based self-service.

Learn how CAS can fit your business

The Community Advertising System Across Departments

ACCOUNTING

Schedule ads (insertion orders) and manage run agreements/contracts
Produce electronic run lists of ads and send them to be dummied
Print invoices or send them to the web for advertisers to review and pay
Post A/R payments and handle all credit matters with customers
View which positions are sold/unsold for upcoming publications
Review previously dummied products
Generate electronic tearsheets to be sent to advertisers
Audit final pages in minutes instead of hours

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SALES

Access current and past information about ads and advertisers, allowing sales reps to create customized presentations for their customers
Sell premium positions and show advertisers that there is demand for the space
Take ad orders on any mobile device without having to come into the office
Upload finished ads via the web without having to come into the office
Monitor the status of ads sold and get information about advertisers from anywhere on a smart phone, tablet or laptop

PRODUCTION

Build ads while managing the components of each ad
Make the ad layout plan/dummy and place display ads on pages
Produce instructions to generate pages in Adobe InDesign® or another pagination system
Create editorial pages that have ad stacks in place, place finished ad images inside the ad blocks
Paginate classified line ads
See a dashboard-like summary of editions as they are being built to get a real-time view of the production process

ADVERTISING

Place their own classified ads online 24/7/365
Review account information and make payments online 24/7/365
View and reserve available premium positions online 24/7/365
Upload finished ads, graphics and text for ads online 24/7/365
Proof and make comments about their ads online
View their advertising history online and request to re-run an ad
Review tearsheets online instead of getting them in the mail

Call to learn more about CAS today

"Your team is doing a fantastic job at making CAS everything we need it to be. They are very responsive with our requests. I am a believer in the product, but even more so in the team."

-Cris Matta, Pre-Press Manager, The Columbian