Ad production tracking and digital ad management
SCS/Track™ is a robust advertising and production solution which combines tools for controlling and monitoring ad workflow, building ads, facilitating web-based access for online proofing and the submission of ads and content, managing current and archived digital ad assets and user-definable reporting into a single system.
SCS/Track allows advertisers to interact with their ads during the production process via a browser. This includes, but is not limited to, access to proof and make comments about ad images, upload graphics and text for use in current or future advertising, view historical ad information and request to re-run an ad. The best part is that advertisers can log on at any time of the day, and can access this information without contacting their sales rep.
SCS/Track allows advertisers to interact with their ads during the production process via a browser. This includes, but is not limited to, access to proof and make comments about ad images, upload graphics and text for use in current or future advertising, view historical ad information and request to re-run an ad. The best part is that advertisers can log on at any time of the day, and can access this information without contacting their sales rep.
Newspaper staff also has web-based access to SCS/Track. Executives and managers can view a dashboard-like summary of editions as they are being built to get a real-time view of the production process. Sales reps can access current and past information about ads and advertisers, allowing them to create customized presentations for their customers.
For make-up staff, SCS/Track offers quick, direct, prioritized access to electronic documents. Ads are routed electronically from station to station and are presented to users in deadline priority order. SCS/Track can integrate with any third-party tool for ad building, including Adobe InDesign, QuarkXPress, and MultiAd Creator.
Features
- SCS/Track is a one-stop shop. The system supports retail and classified display ads for print and animated ads for the web.
- Entirely digital production with paperless workflow. Paper documents are inefficient, easy to lose, and difficult to keep track of.
- Online self-service for ad submission and ad proofing provides more independence and cuts down on administrative tasks for sales reps.
- Online ad archives radically reduce the amount of time spent looking up and retrieving completed ads.
- Full-text searches eliminate any uncertainty or frustration involved with ad lookups. Ads are searched quickly and thoroughly.
- Thorough task and event logging ensure a complete digital record of every ad throughout its lifecycle, eliminating messy email chains and unassigned tasks.
- Real-time analytics provide a window into ad production statistics, allowing you to quickly identify bottlenecks in the workflow.
- Customization of the flow of information allows you to direct particular ads to particular people, removing any potential confusion and again improving efficiency.
- Workflow supports all common data types such as .pdf, .jpg, .html, .gif, etc. No proprietary or obtuse formats- work with your files the way they are.
- Support for corporate environments with multiple sites and/or remote sites.
- Unlimited user licensing—there are no per-seat or per-instance costs.
- Minimal IT resources required. We believe that our software should work for the customer—not the other way around.
- Full support for all modern browsers. Users won’t be forced to switch from the browser they’re most comfortable with in order to use SCS/Track.
Power-ups
- EditionAdBoss provides a graphical view of the statuses of ads within the context of an edition by integrating electronic dummies with a system like Layout-8000. It's also continuously refreshed with new edition designs, ad dummies, and ad statuses as they become available.
- Color Factory is a high-efficiency server application that has been specifically designed to process large volumes of digital images and PDF documents. Read more about it here.
Interfaces
- SCS/Track integrates seamlessly with AdMAX for retail and classified order entry, scheduling and accounting, SCS/ClassPag for classified pagination, and Layout-8000 for display ad dummying.
- Every viable front end newspaper vendor has interfaces to SCS/Track. Live data feeds from multiple front-ends are supported.
- SCS/Track supports virtually every ad building tool including, but not limited to, InDesign, QuarkXPress and Scribus.
- Almost any scriptable application is easily added to SCS/Track. You can continue to use many of the tools you now use along with SCS/Track.
Support
- SCS provides world-class support for SCS/Track (as well as with our many other applications). New releases with significant enhancements are provided regularly through agile incremental development practices.
