No newspaper executive needs to ask us to buy into the reality of today's newspaper market. We get it and we are committed to help.
We hope our customers and prospects in the newspaper industry want to do more with less, while still well supporting the mission of the free press. We appreciate the difficulty of adapting to the new Internet realities that challenge their traditional business model.
How are we trying to help? A large part of our research and development effort is dedicated to making newspapers more efficient. It's tricky. For example, we grew a multi-million dollar business around automating classified pagination only to see newspaper classifieds decimated by Internet classifieds.
Funny, not all newspaper classifieds are dying. Some of our South American customers still run classified sections with over 100 pages. What's their secret?
So SCS/ClassPag was a highly successful technology that almost invariably allowed a single operator to do the work of many.
What's happened with it now? At corporate design centers, every operator can paginate multiple newspaper classified sections. They call it consolidation and supporting it well is an increasingly important part of our business.
SCS/ClassPag is the kind of practical artificial intelligence technology that makes efficient what was once tedious. What about the people? Think of it this way. If you ask a person to do a job a machine can do better, you de-humanize the person.
By-the-way, I just hate when someone refers to reducing the labor needed to make a product as "culling." It's essential productivity growth.
There is no denying that print advertising is declining, just as there is no denying that it remains the top revenue source for nearly all newspapers.
SCS's Layout-8000 ad dummying technology, PaperCheckAdBoss (PCAB), SCS/Track and other reliable tools help newspapers produce their print products more efficiently. We would be gratified if these contributed to preserving the quality of their products and retaining the trust of their readers and advertisers.
SCS builds trusted newspaper systems.
Richard J. Cichelli
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